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The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, by Chris Guillebeau
PDF Ebook The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, by Chris Guillebeau
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Amazon.com Review
Q&A with Gretchen Rubin and Chris Guillebeau GR: One thing that really sets your book apart from other similar books is its specificity. You really drill down on how people have actually built these businesses. Why did you take this approach? CB: Because most books about business are too generic. They are filled with platitudes instead of data and real instructions. There's nothing wrong with saying “Go for it!”—but the purpose of this book is to say, “OK, you're ready to go for it? Great. Here's how you actually do it.” This isn't a book about business, at least not as most people think about it. Instead, it's a book about freedom. It's for those who want to escape from corporate life, build something of their own to support their families, or just find a way to make more money. GR: Is it really possible to make a good business out of your passion? CB: Yes, but the key is to combine your passion with something that is useful to the world. I used to be very passionate about eating pizza and playing video games, but no one wanted to pay me to do it. That's why we have to go further, until we find the convergence point between what we're excited about and what other people value. For example, I met a guy who was a snowboarding instructor in Canada. He created a DVD set of instructional videos. He followed his passion, he found a way to make it useful, and it's now a $300,000 a year business. GR: Many books about startups focus on technology companies; by contrast, you focus on small businesses started by people creating companies around something they love to do. Often, they don’t look like typical “entrepreneurs,” don’t come from traditional business backgrounds, and don’t have special skills. Why did you take this approach? CB: I think there's a real misconception about entrepreneurship. As you noted, some people hear the word startup and imagine things like venture capital, funding rounds, and eventually cashing out if possible. It's not that different from the conception of traditional business—wearing a suit, sitting behind a desk, playing golf after lunch. But there's also an entirely different way of creating freedom, and it's just now starting to get the attention it deserves. This alternate perspective is about starting on your own, with limited money and no special training. You don't need outside investment (of any kind), an MBA, or a 65-page business plan that no one will ever read. You just need a product or service, a group of people willing to buy it, and a means of getting paid. GR: The economy has a lot of people feeling anxious about their financial situations. Do you think this is a bad time to take a risk like a startup? CB: When the economy causes us to feel anxious, it's also a good time to reassess the whole concept of risk. For many people, it may be much riskier to cast your lot in the traditional job market. But what if you didn't have to compete in a crowded marketplace—what if you could essentially create your own job? The beautiful thing about starting small means that you're not necessarily competing with anyone, and your financial risk is low. In the long run, risk is related to security. Many of the people in this book were successful in creating their own security instead of entrusting it to someone else. GR: You did a crazy amount of research for The $100 Startup. What surprised you the most? CB: The first thing that surprised me was how willing most respondents were to talk about the inner workings of their business, especially the financial details. The common attitude was: if this helps other people in their work, I want to share it. Digging deeper, I was surprised by some of the interesting businesses people had started. There is a guy who earns more than $100,000 a year helping people use their Frequent Flyer miles. There is another guy in Croatia known as “Mr. Spreadsheet,” who has also crafted a six-figure business helping corporate employees manage data better. There were also plenty of interesting businesses that were more traditional, like a retail yarn shop in Portland and an Israeli-American designer who created a business selling hand-made wedding contracts. GR: You give some controversial advice: you don’t need a business plan, you don’t need to spend too much time planning, you don’t need a large amount of money to launch, and you don’t need special skills or expertise. What do you say to people who disagree? CB: I'd say the proof is found in everyone who has made it happen. My hope is that this book will serve as a blueprint for many more success stories, just like the unconventional and unexpected entrepreneurs I talked to from all over the world.
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Review
"The $100 Startup is a twofer: It's a kick in the pants to get started on your dream and a road map for finding your way once you begin. If you're not ready to launch your own business after reading this book, you need to go back and read it again!" -- Daniel H. Pink, New York Times bestselling author of Drive and A Whole New Mind "In this valuable guide Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think…You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step." -- Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com "The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry." --Seth Godin, New York Times bestselling author of The Bootstrapper’s Bible "Everything Chris Guillebeau does is in earnest. The ideas inside this book will lead you to a better place." -- Chris Brogan, President of Human Business Works and author of Trust Agents “With traditional career doors slamming shut, it’s easy to panic, but Chris Guillebeau sees opportunities everywhere. Making a career out of your passion sounds like a dream, but in this straight-forward, engaging book he shows you how to get it done, one simple step at a time.” -- Alan Paul, author of Big in China "Delivers exactly what a new entrepreneur needs: road-tested, effective and exceptionally pragmatic advice for starting a new business on a shoestring.”-- Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur “Guillebeau has been in the trenches for years, and in The $100 Startup he guides you step-by-step through how he and dozens of others have turned their passions into profits. It's essential reading for the solopreneur!” -- Todd Henry, author of The Accidental Creative "This book is more than a "how to" guide, it's a "how they did it" guide that should persuade anyone thinking about starting a business that they don't need a fortune to make one." -- John Jantsch, author of Duct Tape Marketing and The Referral Engine “Crammed with data, checklists, models, and concrete examples. Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.” -- Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project
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Product details
Hardcover: 304 pages
Publisher: Currency; 1 edition (May 8, 2012)
Language: English
ISBN-10: 9780307951526
ISBN-13: 978-0307951526
ASIN: 0307951529
Product Dimensions:
5.8 x 1 x 8.4 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
1,404 customer reviews
Amazon Best Sellers Rank:
#6,347 in Books (See Top 100 in Books)
The $100 Startup; Reinvent The Way You Make A Living, Do What You Love, and Create A New Future by Chris Guillebeau is a book for those either looking for information on moneymaking ideas as a side hustle or as a main business. The following excerpts from the book; Page 47 covers details on the Grammar Girl podcast, pages 130 and 131 discuss the idea around a launch campaign, pages 160 and 161 feature the topic of self-promotion (or as the author calls is gentle self-promotion), pages 190 and 191 mention about creating a “hall of fame†and “referallsâ€, and page 257 touches on a morning group.
Didn't know what to expect so was pleasantly surprised (probably because the title evoked "get rich fast"). Things I liked: 1) thorough coverage of all things related to conceiving, test driving, launching and growing a micro business. 2) case studies and realistic financials: perfectly highlighted the diverse range of product and services that can be offered through such a model of micro business. The financials are realistic numbers, therefore setting reasonable expectations (hopefully) for people who might consider trying or benchmarking. 3) The discussion about scaling vs. keeping it small is a very interesting one: I liked that the author presented real-life cases for either scenarios for food for thought instead of advocating one or the other (e.g. presenting a single "formula" as the golden rule that all shall follow)--I can see how this particular decision can be case sensitive and there really is no "right" answer as long as it works for the entrepreneur! 4) Keep hearing the term "the gig economy" these days and this book now gives me a window into a world of side-hustle and micro businesses that I was not previously aware of or super interested in. Enjoyed the book a lot, and might be considering trying my hand at some side-gigs. I mean, why not?
I write very few reviews, but this book was so utterly underwhelming I felt compelled to save others their time. The key lesson I walked away with is that if this poorly written, superficial, drivel laden book can land on the New York Times Best Seller list than fear not, you can definitely succeed in whatever your dream job may be. I have two main critiques of this book: 1) it dumbs down every idea and concept to such an elementary school level that its incredibly hard to stay interested. I'm no MBA business nerd, far from it, even so it's still cloyingly base and superficial. I love simplicity and clarity, but there's a difference between getting to a point and having no point at all. This falls on the later for 90% of the content. 2) There are sprinkles of keen insights and valuable lessons in here, but you have to work through dozens of vignettes and pop out boxes that were obviously written with about 5 minutes of preparation, because the vast majority you'll be scratching your head to figure out their point. And finally, a point that never ceased to bring my eyes rolling to the top of my head is the author's ridiculously naive interpretation of what people want with the freedom that comes from self-employment. There is an explicit assumption made abundantly clear throughout the book that we all desperately desire to be world-traveling, apple laptop toting, internet marketers. As a person who has traveled internationally the last ten years for work and now has a young family, I am desperate for the exact opposite lifestyle he purports I should want.I recommend skipping this and getting books that either have much more substance, eg this Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need, or, a this great book I just found that not only is immensely better written but is also more practical and motivating: The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms
I found this book to be largely anecdotal and whose primary message was that other people found a variety of ideas for start ups that fit their lives. Although the title suggested very low cost start ups, much of the book was about startups that involved a great deal more funding and even discussed incorporation and starting non-profits. There were a few check-list pages that I may find useful in the future. Otherwise, if you are looking for a truly useful book, I would look elsewhere.
I am a student at University of Baltimore, and this book was assigned to me for my survey Entrepreneurship course. I thoroughly enjoyed “The $100 Startup,†and think it would be very useful for Entrepreneurship students because the reading is straightforward and concepts are easy to follow. Some people believe that it takes at least tens of thousands of dollars to start a business. However, Guillebeau offers a more relatable perspective in “The $100 Startup.†He provides a blueprint on how to produce a quality product or service that consumers will value enough to pay for. What I really enjoyed about the book is that the author interviewed real business owners that met his criteria. This includes a unique business model, using no more than $1000 in startup capital, and no special skills. The business had to have earned at least $50,000 in net income and had to disclose their income. Also the business required fewer than five employees. Part One shares the various reasons why people go into business for themselves and the demographics of the business owner and their customers. The second part of the book outlines various but simple business plans, marketing and launching techniques. The last part focuses on expanding the business into chains, franchises and how to overcome major challenges. Micro-entrepreneurs have been around since the beginning of time, and the concept should not be confused with “get rich quick†schemes. With focus and hard work, it is possible for anyone to work for themselves.
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